‘Worth Exploring’ is a joint project between Oxenhope Parish Council and The Keighley and Worth Valley Railway (KWVR). Their aim is to promote The Worth Valley and encourage visitors to explore its beautiful scenery and discover its heritage.
At the heart of all the marketing materials is the brand identity and illustrated map. This is complemented by a mixture of illustration and photography. As most of the materials are installed at or distributed from the KWVR’s stations it is also essential that they worked cohesively with their existing brand.
Deliverables include large interpretation panels at Oxenhope, Haworth, Oakworth and Damems stations, a promotional leaflet, carriage posters and table top graphics in the trains, and a children’s activity sheet. I also designed and developed an interactive touch-screen gateway unit containing historial data, videos and information about the valley.
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